Objectives and purposes
Store and/or access information on a terminal
Cookies, terminal identifiers or other information may be stored or accessed on your terminal for the purposes presented to you.
Select standard ads
Ads may be presented to you based on the editorial content you view, the application you use, your approximate location, or your device type.
Create a custom ad profile
A profile may be created about you and your interests to show you personalized ads that may be of interest to you.
Select personalized ads
Personalized advertisements may be shown to you based on a profile created about you.
Measuring ad performance
The performance and effectiveness of the ads you see or interact with can be measured.
Develop and improve products
Your data may be used to improve existing systems and software and to develop new products.
Use accurate geolocation data
Your precise geolocation data may be used to support one or more purposes. This means that your location may be accurate to within several meters.
- Partners can: Collect and process specific geolocation data in support of one or more purposes.
N.B. Accurate geolocation means that there are no restrictions on the accuracy of a user’s location; it can be accurate to within a few meters.
Objectives outside the IAB framework
Measurement, analysis and personalization of website content by Navwei